A few years ago, after checking the website of a well known flat-pack furniture company I visited their nearest store only to find that the item I wanted was nowhere to be seen. “They only update the stock on the website every now and again” a helpful employee told me, which was however no recompense for my wasted journey. Whilst most local government services are a tad more complex than selling Billy bookcases, it’s experiences such as this I want to avoid for council service users, where people who use one channel are treated differently or are given conflicting information to others. At best it presents an impression of disorganisation and at worse it worsens the digital divide. That’s why we’re starting to roll out an omni-channel, or Many Channels, One Service approach at my place. Why “Many Channels, One Service” though? It’s easier to remember and more descriptive of its aims than “omni-channel”, and if you’re introducing new concepts and practices across an organisation, it’s m...
Local Government, Digital.