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Showing posts from June, 2012

Torch Tweets - Community Content

On the 11th July we're trying something a bit different. Residents, people from local businesses and organisations standing in the streets of West Berkshire will be publishing content live on our website.
In the past I've described how Twitter is basically a content management tool used by 140 million users worldwide. When the Olympic Torch Relay comes through West Berkshire this theory will be put to the test.
The contributors or Torch Tweeters as we're calling them will be describing the Relay in their own words and will hopefully convey the experience of viewing a once in a lifetime event to those who can't be there.  It's similar to what Citizen Relay did in Scotland, but live and in real time on a website.
Why do I think this a good thing? Well firstly those like me who work in Comms and extol the virtues of social media occasionally need to remind themselves that not everyone gets it. Sure you could obtain the same information from Twitter but publishing it …