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Showing posts from March, 2012

Should Every Page On Your Website Have A Facebook Page?

If like me you're a fan of Dan Slee's blog you've no doubt read his excellent article on creating lots of little Facebook pages. As usual he's spot on, and in this piece I'll look at going one further and putting every page of interest on your website, on Facebook.
By adding Open Graph tags (code containing meta-data about the page) in the Head each of your pages you can tell Facebook (and other sites that can read Open Graph tags) a lot more about what each page is. I blogged about defining your website pages a objects so I won't bore you again with this. Add a Like button to every page too, and when a user clicks on it, they create a new page in Facebook. I realise this is a bit techy but if your site uses a content management system, this is easy for a web designer or developer to do.
Doesn't this create a huge overhead in having to administer potentially thousands of Facebook pages? The simple answer is no. A page is only created when someone clicks Like …