This week I finished the draft of a digital best practice check-list. It's not digital strategy, in fact I'm increasingly thinking organisations don't need a digital strategy, they need a delivery strategy. My draft has check-list of seven questions and recommendations, with one overall recommendation regarding best practice for delivering digital. Ideally it would be incorporated into a wider service and information delivery strategy. Below I've omitted the bulk of the content, the reasoning behind arriving at the recommendation from the question because it's still in draft, but here are the seven questions and eight recommendations: 1. Is the council properly promoting its digital services and content, to reduce avoidable contact? Recommendation: Establish a “digital first” ethos to the promotion of services and better targeting what, when and where they're promoted. 2. Are the digital services the council offers, especially where the design and...
Local Government, Digital.