Not so long ago most websites were generally created to do one just thing, to publish the same information to the same people at the same time. Improvements in line speed, browser functionality and Internet availability mean that these days websites are generally used for two more tasks, service delivery and user engagement. One website isn’t enough for many medium to large organisations, some having multiple web presences each aimed at different audiences. Recently I’ve been looking at how this could be reflected in what local authorities offer online and have come to the conclusion there are two distinct groups who might access a council website, customers and citizens. With this in mind I looked at how a site could be created for each type of user, in effect splitting an existing site into two. The initial concept of the sites should be simple. The customer wants easy access to services or service information and to be able carry out what they came to the site for ...
Local Government, Digital.