In October we launched the mobile version of our site. It’s really a stopgap until we kick off a proposed project to redevelop our digital services, next year. Now we’re in December we’ve got a full month’s stats too look. Here are some of the findings: Volume Around 28% of users accessed our mobile site, compared to our main site. That’s much larger than I would have thought even six months ago and justifies the week or so we spend creating the mobile site. If you haven’t got a mobile or site built around responsive design, you really need to start thinking about it. Pages Users on the main site looked at an average of 4.34 pages, whilst those on the mobile site looked at 1.83. There are many ways you could interpret this, but perhaps one might be that mobile users are often looking for one specific thing, whereas fixed users might be searching for a variety of information. What backs this up is the structure and main page content of the two sites are identical, it’s just the extras...
Local Government, Digital.