LG/WWW

There's an elephant in the room of channel shift. In fact it's knocked through to social media's gaff and is currently residing in the whole ground floor of the digital comms building. I'd been meaning to write about this for a while and Helen Reynolds post asking " Isn’t it time ALL employees were encouraged to use social media " promoted me into doing so. Channel shift encourages not only customers to use digital, but also those providing the service to communicate with service users using digital too. That might be using social media, a Customer Relationship Management system or some other electronic means. In my LocalGov Digital role I talk to lots of people, in lots of organisations, in lots of sectors and one thing is apparent; the standard of literacy of some delivering services is perceived as not good enough to communicate effectively using digital. This is not in any way a judgement on their professional capability. I myself once worked with ...

If like me you're a fan of Dan Slee's blog you've no doubt read his excellent article on creating lots of little Facebook pages . As usual he's spot on, and in this piece I'll look at going one further and putting every page of interest on your website, on Facebook. By adding Open Graph tags (code containing meta-data about the page) in the Head each of your pages you can tell Facebook (and other sites that can read Open Graph tags) a lot more about what each page is. I blogged about defining your website pages a objects so I won't bore you again with this. Add a Like button to every page too, and when a user clicks on it, they create a new page in Facebook. I realise this is a bit techy but if your site uses a content management system, this is easy for a web designer or developer to do. Doesn't this create a huge overhead in having to administer potentially thousands of Facebook pages? The simple answer is no. A page is only created when som...