Are you writing a digital strategy for a council? Stop it right now! Most digital strategies I've seen focus on enabling customers to do things online, I've even seen councils claim they'll be delivering 100% of services online this year. Your strategy needs to be about more than just online. Many strategies are created as a plan to deliver savings, with success measured in redundancies. It's important to understand how digital technology can enable organisations do more and bring in additional revenue. Some strategies talk about digital being a mindset. It's not. The problem is that the term "digital" has been conflated with "the internet" and most importantly service design . Think about technology, think about the people that the technology supports, think about the service the people and technology support, and above all think about the user (and statutory) needs the service meets. Organisations will always need specialists. Think
Local Government, Digital.