Last year I wrote for Comms2Point0 about what Google+ can offer. Communities such as the one run by LocalGov Digital give you a great new way to connect interest groups. Pages are another way to promote one's brand or organisation, but like much of Social they're still reminiscent of the telegraph and newspaper era of traditional media. It's Google+ hangouts that bring Social into the radio and television age. Skype has been offering video chat for years but it's more akin to the telephone than broadcast media and with the number of features to help one engage with one's audience being added to all the time, hangouts really feel like the the next generation of Social. So here's my quick guide for get the most out of attending a hangout: Step One Join Google+. You'll probably find you've already got a Google account if you use Gmail, or Google Calendar, or Google Drive, or one of the many other things Google provides. Step Two Buy your
Local Government, Digital.